Marketing Director Role

2 days ago

Libya Dawaam Full time $60,000 - $120,000 per year

*What Your Day Will Look Like* - Be responsible for go -to -market planning and execution for our range of cybersecurity and service assurance products. - Conduct market research to identify trends, opportunities, and customer needs, ensuring our offerings meet market demands. - Lead on content dissemination planning, campaign development, and planning for product launches. - Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey. - Conceive and execute customer base communications and marketing programs to upsell and cross -sell into our large customer base. - Generate leads through innovative marketing strategies and initiatives that drive engagement and conversion. - Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels. - Work with other teams to plan events, webinars, and support paid and social media promotion. - Create and publish content (online and print) in line with marketing plans to deliver on campaigns. - Develop and implement social media marketing strategies across platforms such as LinkedIn and Twitter to enhance brand visibility and engagement. - Monitor the competitive landscape to define product positioning that differentiates our offerings. *What We Are Looking For in You* - Experience in a product marketing function for enterprise IT products (SaaS experience preferred). - Passion for the cybersecurity industry and cybersecurity marketing. - Strong interpersonal management skills. - Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs and investments. - Appetite to deliver strong results and innovation. - Growth mindset—someone who is not afraid to think big and take on risks. - Willingness to roll up their sleeves. - Exceptional verbal and written communication skills. - Ability to work and thrive in a self -starter, fast -paced, and changing environment. - Love for diverse work assignments and the opportunity to try new approaches.

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