Marketing Specialist at PinkBerry

About the Hiring Company

Pinkberry, a leading frozen yogurt brand, is renowned for its commitment to freshness, quality, and an unforgettable customer experience. With a modern and engaging brand identity, Pinkberry continues to captivate customers by blending innovation with a passion for excellence in the retail and food & beverage industry.

Your Mission as a Marketing Specialist

As a Marketing Specialist at Pinkberry, your mission is to craft and execute compelling marketing campaigns that strengthen the Pinkberry brand, attract customers, and boost sales. You'll play a pivotal role in shaping the brand's voice across platforms, understanding market trends, and driving initiatives that create lasting impressions on consumers.

You will be handling these duties and responsibilities as a Marketing Specialist

• Develop and execute both digital and offline marketing campaigns for new product launches and promotions.
• Collaborate with creative teams to design engaging marketing materials.
• Create and manage content for social media, email newsletters, and the website.
• Ensure brand consistency across all marketing communications.
• Conduct market research and analyze trends to optimize campaign performance.
• Manage paid advertising campaigns including Google Ads and Meta Ads.
• Monitor digital metrics and generate periodic performance reports.
• Work with influencers and media to boost brand visibility.
• Support event planning for promotions, sponsorships, and exhibitions.
• Gather and assess customer feedback to inform marketing strategies and service enhancements.

Qualifications and Skills that will allow you to thrive as a Marketing Specialist

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 2 years' experience in marketing, preferably in retail or food & beverage.
• Proficient in digital marketing tools and social media advertising.
• Strong analytical, reporting, and communication skills.
• Bilingual in Arabic and English.
• Ability to thrive in a fast-paced, collaborative environment.
• Skilled in Canva, Photoshop, Google Analytics, and similar tools.
• Strategic thinker with excellent negotiation and relationship-building skills.
• Strong time management and prioritization abilities.

Additional Information

• Working Days & Hours: Saturday to Thursday, 9 am - 4 pm.
  
• Location: Jraba, Tripoli.
• Benefits: Health Insurance, bonuses, opportunities for professional development, and a dynamic work environment.

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